Introduction: Birmingham LGBT

Birmingham LGBT was set up in 2002, with the aim of reinvigorating the diverse lesbian and gay communities in Birmingham. It was originally named Birmingham Pride Trust, to reflect its origins as a breakaway group from Pride Festival, and was funded by a donation of profits from the Festival. Several of the former Pride organisers had wanted to do something to improve the quality of life of the lesbian, gay, bisexual and trans community year round, not just during the May bank holiday festival. In 2013 following a successful Big Lottery Reaching Communities bid and capital investment from Birmingham City Council, Birmingham LGBT Centre opened its doors.

Our Vision is a vibrant, diverse lesbian, gay, bisexual and trans community in Birmingham in which individuals can realise their full potential and have equal access to all the city has to offer.

As Birmingham’s leading charity advocating for and supporting lesbian, gay, bisexual and trans people in Birmingham and neighbouring authorities, we want Birmingham to be one of the best places in the country for LGBT people to live, work and socialise, with a thriving, visible and proud LGBT community.

We have a programme of wellbeing initiatives and a sexual health service which is part of the Umbrella Sexual Health service in Birmingham and Solihull, all based at the Birmingham LGBT Centre in central Birmingham. Our aim is to address significant health inequalities experienced by LGBT people with programmes including support services and groups, counselling, an older people’s service, a trans inclusion project, domestic violence support, volunteering, a queer arts festival, community events, and training.

Our objectives are to raise awareness of the needs of lesbian, gay, bisexual and trans (LGBT) people in Birmingham and beyond, to advocate for their needs to the wider community and to promote opportunities to LGBT people in Birmingham and beyond to enable them to participate fully in the lives of their community.


Project Brief

Birmingham LGBT are seeking a creative web designer/ design company to design and build a new website for their organisation which reflects the vibrant and diverse LGBTQ+ community in Birmingham.

The website needs to be user experience led, with clear routes to the services offered and information available. There are three main strands of service – Sexual Health, Wellbeing and Domestic Violence support.

Service users are a range of ages and ethnicities, and this needs to be reflected in the design so that it is welcoming and accessible for all. It needs to be design-led and contemporary, with a combination of photography and illustrative elements that reflect the community it serves.

The website would need to be built in a way which enables the staff team to easily update and edit it, without need to involve the developers on a regular basis.

Although previous experience of working with an LGBT organisation isn’t necessary, experience of working with a charity would be ideal, as would an ability to demonstrate cultural competence.


Project Background

Since we opened in 2013, the services offered by Birmingham LGBT have evolved to meet the changing needs of our diverse community. We now offer LGBTQ+ affirmative counselling, and our wellbeing support team has grown from one to nine. We have a trans inclusion project and yet we do not have a section of the website dedicated to our trans service users.

The current website was built in 2015, and no longer reflects what we offer and is not sufficiently user focussed. There are far too many levels and analytics have shown that users often do not go beyond the home page. It was built around the organisational structure rather than the user needs. It was built using WordPress and is managed in-house by various staff members. Any major changes have to go to the original web developers to implement, which incurs a charge. We don’t have a CRM, but will be seeking funding for this in the coming months, so it would be helpful if the new site would be built in a way that could incorporate a new CRM in the future.

We have approximately 72,000 unique visitors to the site per year, a bounce rate of 69% and an average session duration of 1 minute 15 seconds. Visits to the main Sexual Health page stand at 827 last month, with a duration of 46 seconds on the page. This suggests our visitors find all of the information they need on the top page, making the others redundant, or they cannot find what they want easily, so leave.

We have decided that we need a new website which is friendly and welcoming, easy to navigate and more reflective of the diverse community we serve. The home page needs to direct visitors quickly to the area they need and provide clear concise information with a minimum of steps. We are also seeking to increase donations and individual giving, and this needs to be visible on every level of the new build.


Vision for the new website

How the website achieves our vision


Technical scope and project phases

We envisage the website development project comprising three phases:

We want a single supplier for the whole project. We do not undertake any in-house development and do not have a view on which technology stack we should use, but we will seek assurances that the chosen framework can be patched/ updated at minimal cost and downtime. It should be hosted in the cloud and not on your own servers, to minimise cost and increase up-time. We want the chosen platform to be open source and have a proven developer community and a wide selection of existing plugins.

Features we are expecting the project to deliver include:

We do not have a strict brand, and we are seeking to change this. We want our new website to take elements of our existing brand and elevate it, using the logo as a point of reference for all themed design throughout the site. We are looking for guidance on brand continuity across the organisation.


What we expect from agencies

We are seeking a written proposal of no more than four pages, setting out:



We have budget approval for £10,000. We encourage agencies to consider what the right budget is for a charity of our size, and what the website needs to deliver. We think that the following are models we can learn from in terms of being user-focused and having a navigation that makes it relatively easy to find the right information:

We are focused on achieving good value for money, and so want to use existing good practice where we can and would ideally spend less than the full budget. Given these considerations, we are hoping agencies will use their pitches to make the case for what is the right level of spend for us.


Proposed timeline


Project governance

The day-to-day management of the website development will be done by the Operations Manager. Other key stakeholders for the project will be:

We will need to report regularly to the Director on progress, who will in turn report to the Board of Trustees.

Please submit expressions of interest, examples of previous work, and a draft quote to by 6 February 2022.

For further information please contact