Birmingham LGBT have just launched their newest campaign ‘Ageing with Pride’
Taking place over the next 12 months ‘Ageing with Pride’ will seek to bring much needed visibility to members of the LGBT community who are aged 50 and over. Using outdoor media such as billboards, bus stop shelters and bus posters, as well as digital marketing such as social media, we aim to spread our message far and wide. We’ll also be working with local media partners such as Midland Zone, and what’s On magazine. This is a big campaign that can do a lot of good in Birmingham and maybe even further a-field.
The campaign will focus it’s messaging in three strands. The first strand ‘Keep your Rainbow’ encourages older LGBT+ people to be themselves and to continue to fight for acceptance, as they did creating the community that now exists from the sum of their hard work and dedication. The second ‘Bridge the Gap’ encourages conversation between older and younger
generations in order to dismantle ageism, and the third ‘Continue the Journey’ seeks to galvanise older LGBT people to continue to engage in activity and fight isolation alongside their peers.
We’ll be keeping you updated on the progress of the campaign through monthly blogs, and via social media. Follow us on Twitter at @ageingwithpride.
Last month we had our partners launch, sponsored by Gowling WLG it presented a fantastic opportunity for us to thank everyone who made the campaign possible. Speeches from all key partners were made, and the first short film was unveiled.
We’ve since started on outdoor activity as well as attending community events with promotional materials such as trolley coins, posters, tote bags and t-shirts.
We’re really proud of the work Ageing with Pride is doing!
Ageing with Pride is looking for Ambassadors to represent the campaign, from all walks
of life and backgrounds. There are advisory roles for participants with time constraints or issues with mobility, we’re asking that all ambassadors contribute to how the campaign will progress. Other roles are to promote its key messages. Ambassadors could visit care homes, GP surgeries, community centres, hospitals and libraries armed with the knowledge, materials and messages to improve areas and services with respect to inclusion for older LGBT people
To find out more about becoming an ambassador or for further information on Ageing with Pride more, visit our website www.ageingwithpride.co.uk, or call Rico Johnson on 0121 643 0821. Alternatively, you can come and visit us at Birmingham LGBT center 38-40 Holloway Circus, Birmingham B1 1EQ, we’re always happy to have a cuppa and a chat
