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Campaign Manager

An exciting opportunity for a marketing professional to develop and manage the delivery of a new city-wide campaign, which aims to address the issues that LGBT people face as they age.

The successful candidate will raise Ageing with Pride’s profile as a campaign, and build its reputation and trust amongst the target market through a variety of communication channels, in line with the communications and marketing strategy.

Upon appointment the successful applicant will join a motivated and enthusiastic team based at Birmingham LGBT, in Birmingham city centre.


NJC Salary Scale point 29, £25,951 fulltime (37 hours) pro rata 35 hours per week £24,548

Plus up to 5% matched pension contributions.

14 months fixed term.

35 hours per week, with some evening and weekend work.

25 days annual leave entitlement.

Birmingham LGBT is an equal opportunities employer.

The closing date for the position is Friday March 23rd 2018 at 5pm; we will accept applications by email and/or hardcopy.  

Interview date 9th April 2018

An application pack can be downloaded at

or email recruitment@blgbt.org

Job Summary

Posted on: 01-03-2018
Contract Type: Fixedterm
Type: Full Time
Location: Central Birmingham
Apply Now Download Application Pack

Overall Aims:
To develop and manage the delivery of the Ageing with Pride Campaign as part of the Ageing Better Birmingham local area plan.
To raise Ageing with Pride’s profile, and build its reputation and trust amongst the target market through a variety of communication channels, in line with the communications and marketing strategy.
To work alongside the network enabler and all key stakeholders to ensure effective delivery of Ageing with Pride.


Main areas of responsibility include:


Campaigns & Strategy

  • To plan, budget, and deliver the Ageing with Pride campaign across the agreed marketing channels, within the approved budget.
  • To implement the Communications and Marketing plan and budget, in line with Ageing with Pride’s strategic objectives.
  • To manage PR opportunities, events, and media appearances, as part of the Ageing with Pride campaign.
  • To collect and collate evaluation data.
  • To work with the external and internal evaluators for the project.
  • To engage with the national evaluation for Ageing Better.
  • To recruit and support Ageing with Pride campaign ambassadors.
  • To promote the campaign to existing Ageing Better networks, both LGBT and non LGBT.
  • To develop broader networks for the dissemination and amplification of campaign materials and messages.
  • To support the delivery of the LGBT local area plan for Ageing Better.



  • To develop and edit marketing and communications that appropriately target the intended audience.
  • To work with creatives, producers, and printers in the creation of marketing and communications materials.
  • To ensure that all communications and marketing materials are professional, courteous, accurate and consistent with the objectives of the campaign, while also relating back to the core values of the Ageing Better Programme.


Media & External Affairs

  • To communicate and market Ageing with Pride’s core brand identity, and Birmingham LGBT’s charitable work, to all stakeholders.
  • To ensure that Birmingham LGBT gets the best deal possible when negotiating space on desired marketing channels.
  • To build and manage relations with media organisations and other stakeholders.
  • To be responsible for organising Ageing with Pride’s marketing activities and events in accordance with the Marketing and Communications plan.
  • To ensure all outgoing messages are both accurate and consistent with the overall Communications and Marketing objectives.
  • To attract consistent and positive media coverage for the charity’s work.



  • Any other duties commensurate with the accountabilities of the post.
  • To be largely self-servicing, undertaking administrative tasks as appropriate.
  • To work with the Wellbeing Services Manager to identify own training and development needs, and undertake such training.
  • To take an active role in staff meetings and supervision.
  • To participate in research and evaluation programmes.
  • To participate in funding bids and tenders if required.
  • To work within policies, procedures, and budgets set by Birmingham LGBT’s Board, including the Confidentiality and Equal Opportunities policies.
  • To carry out other duties as may from time to time be reasonably required.
  • To prepare for, and attend, regular supervision, and annual appraisal.
  • To be aware of, and work within, Health and Safety legislation.
  • The ability to work flexible hours. This post requires some evening and weekend work.